Dental care
Typical problem
The chairs are full, but insurance pays little for the work. Patients for implants or braces are missing.
How we solve it
We aim your ads at the treatments that pay, and track every enquiry to the booking day.
Ads that pay, not just display
We bring you new patients and clients from Google and social media.
As business owners, we know advertising only makes sense when it pays back in revenue. So we don't chase clicks, we chase customers who pay.
Calculate your price€380k+$430k+invested in marketing
7 yearsof marketing and advertising practice
ROI 413%average ROI of our campaigns, 5× return
Clear price, no surprise
Who we work for
We do our best work where ads can be measured in sales. So we focus on three fields.
Aesthetics and beauty
Typical problem
Your diary fills only with discounts and in season. Steady new clients at full price are missing.
How we solve it
We sell on value, not on sale, and add a website that makes booking easy.
E-shops
Typical problem
Clicks galore, but orders are poor. Ads cost more than they earn, and nobody knows why.
How we solve it
We track orders, not clicks, and shift your budget to the ads that pay it back.
Why ads often don’t pay off
It’s rarely the budget. It’s the same three mistakes we keep seeing.
01
Common mistake
Paying for clicks, not for customers.
The ads report hundreds of visits, but bookings and orders don’t move.
How we do it
We chase buyers, not browsers.
We reach people ready to buy and judge every ad by enquiries and orders.
02
Common mistake
Nobody measures revenue.
No one knows which campaign made money and which one just burned it.
How we do it
We track sales, not traffic tales.
We set up tracking all the way to the order and move the budget where it pays back.
03
Common mistake
Ads lead to a website that doesn’t sell.
People click, can’t find a price or a time slot, and leave.
How we do it
From click to checkout, no dropout.
We fix your page or build a new one where people can book right away.
What we do
From the first click to the final sale, we take care of every detail.
Audit and tracking
We review your website and ads and set up tracking to the order, so you can see what pays.
Google Ads
We show you to people searching for your service right now.
Facebook and Instagram
We reach people in your area before they start searching.
ChatGPT AdsNew
We put your offer in front of people asking AI for a solution.
Websites that sell
A page people order from, not just a digital business card.
Monthly management
Every month we review the results, tune the campaigns and send a report with recommendations.
Numbers from real campaigns
No magic tricks and no vanity clicks. Just ads measured by the revenue they bring.
413%
average ROI of our campaignsEvery euro or dollar invested came back roughly five times over.
€1,370$1,550
client value, won for €230$260Long-term average for high-value services. The ads were in profit from the second month.
€380$430
order value, won with €75$85 in adsLong-term average for products at this price. We move the budget to where it pays back.
Our own business: FitWay40
Personal training in Prague, 2026 through November 15. Facebook and Instagram ads, revenue from our invoicing.
€16,250$18,390spent on ads
93new clients
€175$198per new client
301%ROI on ads
New clients by month
* November still in progress
Same offer, two ads
Example, made-up brandsLeft: the ad most marketers write. Right: the one that gets it right.
Want ads that pay off?
Work out your management fee based on where you want to advertise and how much you spend on ads. No commitment.
Figures are long-term averages from campaigns with millions in ad spend. Results vary by industry and budget, so we don’t promise them upfront. We measure them and show them in a report every month.
Who we are
Husband and wife, and business owners. We learned advertising on our own business, where it had to pay off.
Láďa Žatečka
Sales and strategyLed marketing at NutritionPro; at Prodator he helped dozens of companies hire the right people. Since 2016 he has tested ads on FitWay40 with his own money.
Kristina Žatečková
Client communication and careIn marketing since 2019, including Pilulka and NutritionPro. At FitWay40 she led marketing and now runs client care, so she knows what customers really want to hear.
🌏 From our trip
If we can handle 25 nights on a ship together, we can handle your ads
We sailed part of the world together, from Los Angeles via Hawaii and French Polynesia all the way to Australia.
Prague3:00 pm
Miami9:00 am
While you’re in bed, we keep your ads ahead.
Why Prague
We work remotely with clients across Europe and beyond, right from the heart of the continent.
- Your working day, coveredOur hours overlap with Europe and the US East Coast.
- Fluent in EnglishCalls, reports and ad copy, all in clear English.
- EU-based and GDPR-readyYour data is handled under strict EU privacy rules.
How we work
Five clear steps from proposal to first results. No long-term contracts.
- 1
Tailored proposal
We email you a proposal with pricing, or you can work out the price online.
- 2
Free call
We go over your goals and numbers and answer questions. No obligation.
- 3
Contract & payment
You approve the proposal, we sign a contract and start once the invoice is paid.
- 4
Audit and setup
We review your site, set up tracking through to the sale and launch campaigns.
- 5
Monthly review
A clear report on what your ads cost and earned, plus next month’s plan.
Work out your price
Your price depends on just three things: where you want to advertise, how much you want to spend on ads each month and how many locations you have. No hidden fees.
1 Where do you want to advertise?
2 How much do you want to spend on ads each month?
3 How many locations or ad accounts do you have?
You pay your ad budget directly to Google and Meta. It is not part of our price.
Campaign launchone-off
€1,029$1,169Managementper month
€349$399Around 15% of your ad budget, at least €699$789 a month. We will send you the exact price in your proposal.
Each extra location or account
+€689$779 launchmanagement 70%
- website and ad audit, tracking setup
- campaign build, ad copy and banners
- monthly management with a report and recommendations
First, we email you a proposal.If it works for you, we’ll talk.
Custom website
A website that turns clicks into enquiries
Ads bring people in, your website wins them over. We build it to sell: a clear offer, strong calls to action and tracking from day one.
- Design that builds trustLooks professional on mobile and desktop.
- Secure and hassle-freeEncrypted connection (HTTPS), no plugins to update.
- Ready for GoogleSEO basics so people find you more easily in search.
- Ready for AIContent ChatGPT and other AI assistants understand.
Landing page
a sales page for one service
€569$649
one-off
Full website
up to 8 pages for your whole offer
€2,299$2,599
one-off
Prices are finalNo long-term commitment, cancel effective the 1st day of the following monthFree, no-obligation proposal
Frequently asked questions
01Why not a big agency?
With us, you won’t be one of dozens of clients quietly handed off to a junior account manager. You work directly with the two of us. We learned advertising on our own business, where every dollar had to make money.
02What if it doesn’t work out?
There’s no long-term commitment, you can cancel effective the 1st of the following month. Every month you also get a report on what your ads cost and what they brought in, so you see right away if it pays off.
03How soon will I see new customers?
On Facebook and Instagram we can tell within days what works and adjust right away. Google takes longer to learn, usually several weeks, so we judge its performance after the first month.
04Who will I talk to?
Always one of the two of us, we never hand you off to anyone else. At the start you mostly talk with Láďa, then we keep in touch by email. We’re also preparing a client app with chat for you.
05How much do I need to spend on ads?
As much as pays you back. We start with a sensible amount and only scale what clearly makes money. When ads bring in customers for less than they’re worth to you, it makes sense to spend more.
06Who owns the ad accounts and data?
You do. You set up the accounts in your company’s name, so you’re the owner. We’ll guide you step by step. We only get access, which you can remove at any time. If you stop working with us, the campaigns and data stay with you.
07Do I need a new website?
Not always. In the audit we check whether your website sells, is secure and works well on mobile, in search engines and in AI assistants like ChatGPT. If not, we can optimize it or build a new one, a landing page from €569$649.
08Which industries do you work with?
Mostly dental practices, aesthetic medicine clinics, beauty salons and online stores. We’re happy to look at other industries too, but we only take you on if we see that ads make sense for you and you won’t waste money.
Next step
We reply personally, Láďa and Kristina
Let’s start with a custom proposal
Send us a few lines. We’ll email you a proposal with pricing and book a call once it works for you.
- 1Write to usa few lines about your business and what you need
- 2We send a proposalwith pricing and a recommended ad budget, by email
- 3We talkonly once the proposal works for you
We reply personally, Láďa and Kristinaladislav@zateckal.cz